Donnie Macnicol

Donnie MacNicol is the Founder and Director of Team Animation Ltd, a consultancy dedicated to the human dynamics of complex change. With four decades of experience supporting leaders and organisations, Donnie specialises in the application of Human-Centric Data (HCD), behavioural insight and decision-making under uncertainty in his delivery and advisory work. He works with senior leadership teams to surface the cultural, psychological and structural barriers that influence performance, helping organisations translate strategy into sustainable action.